Corporate Storytelling

Is Storytelling A Bad Word?

Should Storytelling Be A Bad Word With Corporates?

By | Corporate Golpo, Devdarshan's Strongkofee | No Comments

“Let’s get our community development story out,” said a client of mine, shoving at me a thick booklet loaded with climbing graphs and warm pictures. I am consulting them on their petroleum project and somewhere in the heartlands of Northern India there is hidden a great story!

“Why don’t we tell a story?” I suggested hoping to give a turn to the usual communication exercise. To which came the reply, “When we have the numbers to talk for us, why I need spin to let the world know of our achievements?”

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