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YSB Hangout: Storytelling As A Communication Tool

Storytelling is the new buzz in town. Everyone is talking about it. Everyone is curious about it. Few are experimenting with it. Many are wary of it. And there are many who are ignorant about it!

What Does Storytelling Do To Communications?

The word Golpo is the soul of everything that Your Story Bag stands for. It really is a very unique word in meaning and application. While Golpo means ‘story’ in Bengali, it also means ‘having a conversation’. In this Hangout Devdarshan and I list out the importance of stories in generating conversations. Today it is no longer about stating facts, it is about bringing out the stories behind the facts. How does then storytelling become an powerful communications tool?

Given the rise of the digital medium and social media today even small or mid-sized businesses have the potential of competing with large corporates! How critical is storytelling then in this big fish – small fish world of business?

How critical is storytelling for personal branding?

How to find the right audience and purpose for one’s storytelling?

What are the stories that MUST go into ‘Your Story Bag’?

How do you mine or extract these stories out?

And most significantly, how do you take these stories out?

Watch the Hangout below to find the answers. 

Did you find this Hangout useful? Share your thoughts with us.

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What are the terrific storytelling examples that you can think of? Have you used storytelling to communicate an idea? Or do you want someone to sort Your Story Bag to help you find the right stories?

2 Comments

  • Piali Bose says:

    Very insightful. Looking forward to more.

    • Thank you Piali 🙂

      Don’t forget to subscribe to the blog for regular updates and do follow us on the social media pages.

      Thank you for your email. It convinced me that I am doing the right thing 🙂

      I will reply to it soon. Eager to know more of your story.

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