We solopreneurs are a crazy lot! We’ve all chosen to follow our hearts, because our minds would not be at rest if we don’t! We dream, doodle and plan a lot and then procrastinate for rest of the time! We always take on more than what our plates can carry. If we are our own boss then we are also the sales, marketing, receptionist, peon and driver for our business. Ask us and we will also be ready to walk from door-to-door to sell our products and services! Or stand at traffic signals dishing out pamphlets! Our mind is always cluttered with people who we want to work with or meet and talk to, yet we all walk a very personal and lonely journey. We feel over-worked, nervous and excited all at the same time. Our passion fuels us more than the revenue that we earn and even then we land up questioning our dreams, passions and journey every single day. Read More
Category Archives: Golpo Connect
This post was originally published in Sheroes
What makes a brand? Do products sell? Or services? Do balance sheets and revenues sell? What makes an investor pump his money in your venture? And what makes likeable persons jump onto the bandwagon as partners? What makes a buyer buy your product; the product or the super glitzy marketing around it?